Kanye West is the Public Avatar of 21st Century Digital Narcissism

by Salvatore Pane

Full disclosure time: I have two short stories forthcoming about Kanye West and a third I’m trying to place. Two are excerpted from my novel which has a section where Kanye West leaves Earth to find eternal life only to end up on Mars a hundred years in the future where he destroys the remnants of our current generation who have all been quarantined there on an Infinite Porch by the New Youth. Oh, and Yeezy’s riding a stainless steel horse and talks in a Shakespearen dialect. Full disclosure two: I love Kanye’s music and once actually went out of the house looking how I do below, and it was maybe only 30% ironic.

Yeah. That's me in Vegas. You wanna ball with the kid, watch your step you might fall trying to do what I did. Mama ugh, Mama ugh.

This is all to say that you should take what I’m about to argue with a grain of salt. But when people used to ask me, “Hey, Sal. Why does Kanye West show up in your novel (The Collected Works of the Digital Narcissist currently seeking representation hint hint!) about non-famous white kids?” I used to give some lame answer about how West’s journey mimics the protagonist’s, which in all honesty, it actually does. But today, I think I finally hit on the reason why West keeps inserting himself into my work again and again. It’s because Kanye West is the public avatar of 21st century digital narcissism.

This all started, like so much in this dramatic post-Obama life, over at HTMLGIANT. Blake Butler put up a post that ended with a pretty funny non-sequitor: “Kanye West still sucks.” In the comments section, I tried to convince Blake to come over to the dark side of Yeezy supporters and Stephen Dierks of Pop Serial linked to this awesome article on The New York Times about Kanye’s new video.

In a coming video for his single ‘Power’ that was created by the artist Marco Brambilla, Mr. West is seen standing imposingly with a heavy chain around his neck. As Mr. West raps, the camera slowly zooms out in one continuous, unedited take to reveal him in a classical structure, surrounded by female attendants who are partly or entirely nude; some kneel before him on all fours, others wear devil horns and still others are suspended upside down from the ceiling. The sword of Damocles hangs precariously over Mr. West’s head, and behind him an unseen executioner is preparing to strike him with a blade.

Ah, a nice allusion to the apocalypse. That’s usually all it takes to win me over. But then Stephen linked to Kanye’s twitter which he just started today. Let me share some of the radical highlights.

kanyewest: I hate stickers on laptops

kanyewest: I need this horse… Kings need horses http://twitpic.com/29suqi

kanyewest: I’m just saying… what’s your credenza game…#DON‘TTALKTOME!!! http://twitpic.com/29sqph

kanyewest: I’m not getting paid to say any of this…………. yet…….. hahahhaha

kanyewest: Sipping Molnar Family Poseidin’s Vineyard Chardonnay in the middle of the day sidebar out of gold cups for whatever that’s worth

kanyewest: my thoughts on Twitter so far… at the end of the day, God damnit I’m killing this shit!!!

AND MY FAVORITE:

kanyewest: I specifically ordered persian rugs with cherub imagery!!! What do I have to do to get a simple persian rug with cherub imagery uuuuugh

Photo courtesy of Anirudh Koul

He has a quarter million followers yet he follows no one. What I realized today is that Kanye West is the summation of every thing I think and fear about this generation distilled into one horrific/totally awesome human being. Facebook, Twitter, and other online outlets have given every one of us (and especially those of this generation) a voice and the illusion that we all have something very powerful to say, when in fact, most of us probably do not. Kanye West is walking insecurity. Despite growing up in the same kind of baby boomer controlled children media era that told kids they were all special and amazing and even their shit smelled like the gentle rains of the Amazon, Kanye is saddled with a crushing inferiority complex. He overcompensates with golden stages to perform on and is constantly barraging us with his opinion. I mean, have you guys read his blog? It’s insanity. And now he has twitter! And what does Kanye do when he doesn’t like something? He stands up and grabs the microphone off some lame teenage girl and tells the world to go fuck itself. His Taylor Swift stunt is the equivalent of writing DISLIKE under somebody’s status update.

KANYE MOTHERFUCKING WEST IS FACEBOOK TURNED SENTIENT!!!!!111

The hunger has returned to Mr. West's brain, but it never really left.

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